Because of the high costs of professional video
equipment, most video production companies are either owned
by large corporate conglomerates or by investors. Eyecon Video
Productions on Greenville Avenue has been able to grow right
at 100% annually for the past three years without the help
of any conglomerates, investors or partners due to the persistence
of its sole-proprietor, 31-year-old Greg Coon.
Coon has been competing with other video production
companies that have the backing of multi-million dollars corporations.
Many times, an insurance company, for example, will have the
need to incorporate an in-house video facility. This video
department will be able to produce all the company's in-house
videos. They have the resources that allow them to quickly
purchase the very expensive video equipment needed for their
facility. To add to the company's bottom line, the video department
will also produce videos for outside entities fronting as
an independent production facility.
 |
|
With careful planning and research when
buying equipment, Eyecon Video Productions has been able
to handle the growth all while giving the customer the
service and professional quality videos they demand. One
of the main reasons this has been possible is because
of computer technology. The cost of digital technology
has made this growth easier than it would have just 5
years ago. The quality of digital video is now at the
broadcast level. That, along with the cost of digital
editing has fallen has allowed more companies to get into
the video business. |
The main thing that keeps Eyecon Video apart
from the rest is the attention to customer service. Eyecon
Video is set up to be able to handle customer requests with
short notice. Although Eyecon is a sole-proprietorship and
run by Greg Coon, he has a list of contractors that regularly
provide services on an as need basis. By not having a staff
of full-time employees, the service to the customer is enhanced
as well as the ability to charge significantly less than most
other video production companies.
Their client list already includes American
Airlines, Caltex Petroleum Corporation, CNN (Cable News Network),
Starplex Amphitheater, KISS-FM radio station in Dallas, Koch
Industries, AmeriPlan, and QuickCARE, among many others,
"The key," according to Greg Coon,
"is to treat your customers as you would like to be treated
yourself. Be nice, respectful, and give the customer more
than they expect."
Demonstrating the "more" concept,
Eyecon Video has assembled a web site that gives internet
surfers video production tips from A - Z. With tips for the
novices all the way to the pros, www.eyeconvideo.com has information
for everyone interested in video production.
The tips are categorized into sections that
include tips for lighting, audio, shooting, editing, location
shooting, hint for those who have their own video business
and even an extensive Glossary of Terms. These tips include
quick pointers that share an idea to longer articles giving
advice about concepts. All are aimed to assist anyone in the
video production process.
There is also a special section that gives hints
for companies who are looking to produce a video for themselves
and don't know where to begin. They include "How to Find
a Video Production Company", "How to Hire a Video
Production Company", "Video Direct Marketing",
and "Effective Doesn't Have to be Expensive". This
section would be especially helpful for someone who works
for a company that has been given the task of producing a
video for their company and doesn't know the difference between
a fill light and B-roll.
All articles and hints are written by video
pros from around the world and include a credit to those who
wrote them, many times including an email address and direct
link to a web site they may have themselves.
Eyecon Video Productions is a full service professional
video production company that can help guide a client from
concept and scriptwriting to shooting, editing and distribution.
We are very budget minded and can work within the parameters
given by clients. In addition, we personally can be hired
by a half day or full day rate with full ENG/EFP Betacam SP
gear. Our on-line, non-linear digital edit system, the Media
100, can be rented with an operator at $115 an hour.
For more information on Eyecon, see their website
at
www.eyeconvideo.com or call 214-368-3932.
|
