| |
When Video Direct-Marketing Is Particularly
Effective
- For products that are distinguished by motion
or sound; prospect can see and hear the benefits.
- For products that are complicated to explain
or need to be demonstrated; you can be sure your message
is getting through completely and accurately.
- For big-ticket and prestige items; a video
says "you are important".
- When you want to show prospect how you perform
a service or manufacture a product, to demonstrate quality,
precision, etc.
- For big products; a video lets you bring
it right into the prospect's home, at their convenience.
- When you have great testimonials or expert
endorsements to share.
Text from Vaughn Communications' Format & Standards
Spring '97, Vol. 9, No. 1
The Newsletter for Professional Video Users
800-486-1539
|
