I asked in a recent column how we can convince
clients to adhere to the rules of no more than six lines per
transparency, six words per line and type no smaller than
18 point. Clif Davidson of Windmill Communications in Grand
Rapids, Michigan, says you should have the client hold the
slide at an arm's length. Tell the client that if he or she
cant' read it, neither can the audience.
Gary Rimar of Dynamic Solutions in Romeo, Michigan,
has another twist on the same tip: He re-creates slides on
paper, then puts them on the floor and explains to clients
that their view from a standing position is no better than
the audience's view will be.
Terry Bergdorf of the Urda Company in Akron,
Ohio, suggests using a series of slides that reveal text in
steps to keep the audience from reading ahead and becoming
distracted.
Bob Gustafson of Algonquin, Illinois, suggests
that slides should be like state highway sign, which are easy
to read because they rarely have ore than four lines of information.
From: Dick Reizner
To share your tips for possible inclusion in his article in
Videography magazine, contact Dick at:
Reizner & Reizner Film & Video
7179 Via Maria, San Jose, CA 95139
dickreizner@worldnet.att.net
All submissions become the property of Reizner & Reizner.
None can be returned.
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