You don't need a degree in statistics to figure
out that a 4-10% response rate is better than ½ - 1%. That's
the difference between direct-mail video and a brochure, according
to a number of car dealers in Florida.
Vaughn Communications' Tampa office teamed with
CAR Advertising of West Palm Beach and Digital Domain of Tampa
to provide an affordable turnkey solution to help car dealers
get more customers out to their lots for special sale events.
"This type of video is not going to win
any Academy Awards," said Doug Olzenak, Vice President,
who heads up Vaughn Communications' Video Duplication division.
"It doesn't have lots of special effects or big-name
actors. What it does have that makes it a winners good, clear
communication and a message that gets to the right people
at the right time. At the right price. That's the value we
add."
Text from Vaughn Communications' Format &
Standards
Spring '97, Vol. 9, No. 1
The Newsletter for Professional Video Users
800-486-1539
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