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Award
of Merit Client:
TGI Friday's
Title:
2000 World Bartender Championship |
The Summit Creative Awards were created
to celebrate the creative accomplishments of smaller creative
agencies throughout the world. The Awards are open to advertising
agencies and creative companies with annual billings of less
than $15 million.
Each year advertising agencies and creative companies around
the world earn $450 million creating video, sound, and print
campaigns for everything from a Superbowl commercial to a
bench at the local bus stop. Some of these ad campaigns enter
our collective consciousness during prime time, becoming part
of our culture and changing our understanding and our language
forever. Most fuel the "meat and potatoes" economy
of the world, small business, political campaigns, regional
products. However, most national and international awards
go to large agencies, with huge campaigns.and huge budgets.
The Summit Creative Awards is the only competition of its
kind. It was created to recognize exceptional work by advertising
agencies, video production companies, multimedia firms and
other creative groups with annual billings of $15 million
or less.
The Summit Creative Awards is designed to give creative firms
with billings up to $15 million international recognition
among their peers. The Awards, which began in 1994, have grown
consistently over the years, with this year's competition
receiving a record number of entries, more than 3,000, with
participation from the United States, Canada, Europe, and
Australia.
The Summit Creative Awards is committed to helping our award
winners obtain the recognition they deserve beyond the initial
competition. The Awards conducts their own media campaign
and provides press releases to inform industry media of the
results of each year's competition. In addition, the Awards
provides winners with media assistance and media packets to
help promote their achievements. Partnering with ABC Television
and Dakota Films, The Summit Creative Awards provided our
2001 video entrants with an opportunity to submit commercial
show reels to ABC's highly rated prime-time series "The
Best Commercials You've Never Seen (and some you have)."
In addition to our annual Awards competition, The Summit Creative
Awards has grown into a clearinghouse for smaller creative
firms. Our website includes a regularly updated page of industry
news and links for education, associations, and resources
designed to serve our entrants and the larger industry.
www.summitawards.com
Clips
from video
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